Privacy policy

Last updated: May 18, 2026

Yikexuanli Tattoo operates this store and website, including all related information, content, features, tools, products, and services, in order to provide customers with an online shopping experience. This Privacy Policy explains how we collect, use, disclose, store, and protect your personal information when you visit our website, use our services, make a purchase, contact us, or otherwise interact with us.

Yikexuanli Tattoo is powered by Shopify, which helps us provide our online store and related services. By using our website or services, you acknowledge that you have read and understood this Privacy Policy.

1. Personal Information We Collect

Depending on how you interact with our website and services, we may collect or process the following categories of personal information:

Contact Information:
Your name, email address, phone number, billing address, shipping address, and other contact details.

Order and Transaction Information:
Products you view, add to your cart, purchase, return, exchange, or cancel; order history; shipping details; payment confirmation; and transaction records.

Account Information:
Your account username, password, preferences, settings, and account-related information, if you create an account.

Payment Information:
Payment method, billing information, transaction details, and payment confirmation. Full payment card details are processed by our payment service providers and are not stored directly by Yikexuanli Tattoo.

Customer Support Information:
Information you provide when contacting us, such as order questions, return requests, product issues, photos or videos related to defective or damaged items, and other communications.

Device and Usage Information:
IP address, browser type, device information, operating system, referring URLs, pages viewed, time spent on our website, and other information about how you interact with our website.

Marketing and Advertising Information:
Your preferences for receiving marketing communications, your interactions with our emails or advertisements, and information used to help us show relevant products or promotions.

2. How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you:
For example, when you place an order, create an account, contact customer support, subscribe to marketing emails, request a return, or submit information through our website.

Automatically through our website:
For example, through cookies, pixels, analytics tools, log files, and similar technologies.

From service providers:
For example, Shopify, payment processors, shipping providers, analytics providers, marketing partners, customer support tools, and fraud prevention services.

From third parties or partners:
For example, advertising platforms, social media platforms, or other partners, where permitted by applicable law.

3. How We Use Your Personal Information

We may use your personal information for the following purposes:

To provide our services:
To process orders, accept payments, arrange shipping, provide order updates, manage returns and exchanges, provide customer support, and operate our website.

To manage your account:
To create and maintain your account, remember your preferences, and provide account-related services.

To improve our website and services:
To understand how customers use our website, improve product offerings, fix technical issues, and enhance the customer shopping experience.

To communicate with you:
To respond to questions, provide customer support, send order confirmations, shipping updates, return instructions, refund updates, and other service-related messages.

To send marketing communications:
To send promotional emails, product updates, special offers, or advertising, where permitted by law. You may unsubscribe from marketing emails at any time by using the unsubscribe link in our emails or by contacting us.

To personalize your experience:
To recommend products, show relevant content, and provide a more customized shopping experience.

To protect our business and customers:
To detect, prevent, and investigate fraud, unauthorized transactions, security incidents, illegal activity, or violations of our policies.

To comply with legal obligations:
To comply with applicable laws, tax requirements, accounting obligations, legal processes, regulatory requests, and to enforce our rights and agreements.

4. Legal Bases for Processing Personal Information

If you are located in the European Economic Area, the United Kingdom, or another region that requires a legal basis for processing personal information, we rely on the following legal bases:

Performance of a contract:
We process your personal information to fulfill orders, process payments, provide customer support, arrange shipping, and handle returns or refunds.

Legal obligations:
We process certain information to comply with tax, accounting, consumer protection, and other legal requirements.

Legitimate interests:
We process information to operate and improve our business, prevent fraud, protect our website, analyze website performance, and provide a better customer experience, provided that these interests are not overridden by your rights.

Consent:
We may rely on your consent for certain marketing communications, non-essential cookies, or other activities where consent is required by law. You may withdraw your consent at any time.

5. Cookies and Similar Technologies

We use cookies, pixels, tags, log files, and similar technologies to operate our website, remember your preferences, analyze website traffic, improve our services, and support marketing and advertising.

Cookies may be used for the following purposes:

Essential cookies:
These are necessary for the website to function, such as cart, checkout, account login, and security features.

Analytics cookies:
These help us understand how visitors use our website and improve our services.

Marketing and advertising cookies:
These help us show relevant advertisements and measure the effectiveness of marketing campaigns.

You may manage or disable cookies through your browser settings. Please note that disabling certain cookies may affect website functionality, including cart and checkout features.

If required by applicable law, we will request your consent before using non-essential cookies.

6. Marketing and Advertising

We may use your personal information to send marketing communications and to show advertisements for our products or services.

You can opt out of receiving marketing emails at any time by clicking the unsubscribe link in our emails or by contacting us at yikexuanli@gmail.com.

Depending on where you live, you may also have the right to opt out of the sale or sharing of your personal information or the use of your personal information for targeted advertising. You may contact us at yikexuanli@gmail.com to exercise these rights.

7. How We Disclose Personal Information

We may disclose your personal information to third parties when necessary to operate our business, provide services, comply with the law, or protect our rights. These third parties may include:

Shopify:
Our online store is hosted and supported by Shopify.

Payment service providers:
To process payments and prevent payment fraud.

Shipping and fulfillment providers:
To deliver orders and manage shipping.

Customer support providers:
To help us respond to customer inquiries and service requests.

Analytics and technology providers:
To operate, secure, and improve our website.

Marketing and advertising partners:
To provide marketing services, advertising, and promotional communications, where permitted by law.

Professional advisors:
Such as lawyers, accountants, auditors, insurers, and other advisors.

Government authorities or legal parties:
Where required by law, legal process, regulation, or to protect our rights, customers, or business.

Business transfer parties:
If we are involved in a merger, acquisition, financing, sale of assets, restructuring, bankruptcy, or similar business transaction.

8. Relationship with Shopify

Our store is powered by Shopify. Shopify provides the e-commerce platform that allows us to sell our products and services to you.

When you use our website or make a purchase, your personal information may be processed by Shopify to provide, support, and improve the services. Shopify may also process personal information to help protect, grow, and improve its platform and related services.

To learn more about how Shopify processes personal information, you may visit Shopify’s Consumer Privacy Policy:

https://privacy.shopify.com/en

9. Third-Party Websites and Links

Our website may contain links to third-party websites, applications, platforms, or services. We are not responsible for the privacy practices, security, content, or policies of third-party websites.

If you access a third-party website through our website, we encourage you to review that third party’s privacy policy before providing any personal information.

10. Children’s Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe that a child has provided us with personal information, please contact us at yikexuanli@gmail.com, and we will take appropriate steps to delete the information where required by law.

We do not knowingly sell or share personal information of individuals under 16 years of age.

11. Sensitive Personal Information

We do not intentionally collect sensitive personal information, such as health information, biometric data, government identification numbers, or other sensitive data, unless it is necessary for customer support, legal compliance, or another permitted purpose.

Please do not send us unnecessary sensitive personal information when contacting us.

12. Security of Your Information

We use reasonable administrative, technical, and physical safeguards to help protect personal information.

However, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your personal information.

You are responsible for keeping your account login information confidential. Please do not share your password or account credentials with others.

13. Retention of Personal Information

We retain personal information for as long as necessary to provide our services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, enforce agreements, and protect our rights.

The specific retention period depends on the type of information, the purpose for which it was collected, and applicable legal requirements.

When personal information is no longer needed, we will delete, anonymize, or securely store it as required by applicable law.

14. Your Privacy Rights

Depending on where you live, you may have some or all of the following rights regarding your personal information:

Right to access:
You may request a copy of the personal information we hold about you.

Right to know:
You may request information about the categories of personal information we collect, use, disclose, sell, or share.

Right to correction:
You may request that we correct inaccurate or incomplete personal information.

Right to deletion:
You may request that we delete personal information we maintain about you, subject to legal exceptions.

Right to portability:
You may request a copy of certain personal information in a portable format.

Right to opt out:
You may opt out of marketing communications, targeted advertising, or the sale or sharing of personal information where applicable.

Right to object or restrict processing:
Where applicable, you may object to or request that we restrict certain processing of your personal information.

Right to withdraw consent:
Where we rely on your consent, you may withdraw your consent at any time.

Right to appeal:
Depending on where you live, you may have the right to appeal our decision if we deny your privacy request.

To exercise your privacy rights, please contact us at:

yikexuanli@gmail.com

We may need to verify your identity before responding to your request. We will respond to your request within the time required by applicable law.

15. Your Choices

Marketing emails:
You may unsubscribe from promotional emails at any time by using the unsubscribe link in our emails or by contacting us.

Cookies:
You may manage cookies through your browser settings or through any cookie preference tool available on our website.

Account information:
If you have an account, you may update certain information by logging into your account or contacting us.

16. International Transfers

We operate internationally and use service providers that may process personal information in countries other than where you live.

Your personal information may be transferred, stored, or processed outside your country or region, including in countries that may have different data protection laws.

Where required by applicable law, we use appropriate safeguards for international data transfers, such as recognized contractual protections or other lawful transfer mechanisms.

17. Complaints

If you have concerns about how we handle your personal information, please contact us first at:

yikexuanli@gmail.com

Depending on where you live, you may also have the right to lodge a complaint with your local data protection authority or privacy regulator.

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our business, technology, legal requirements, or privacy practices.

When we update this Privacy Policy, we will revise the “Last updated” date at the top of this page. If required by law, we will provide additional notice of significant changes.

19. Contact Us

If you have any questions about this Privacy Policy, our privacy practices, or if you would like to exercise your privacy rights, please contact us at: